Huawei Pura 70 Series: Huawei’s Newest Flagship Smartphone Is Here. The Pura 70 lineup from Huawei boasts four variants: the 70, 70 Plus, 70 Pro, and 70 Ultra, with each offering varying levels of features and capabilities. Recent reports indicate a strong demand for the top-end models, leading to sold-out stocks in Huawei stores across China, as enthusiasts eagerly await the device’s release.
Despite facing US sanctions, Huawei’s resurgence includes the development of its own advanced chips, signaling the company’s determination to innovate in the face of challenges. The true potential and specifications of the Pura 70 series will only be revealed once experts conduct a comprehensive teardown analysis.
Huawei Pura 70 Series: Huawei’s Newest Flagship Smartphone
Huawei is making a significant shift by rebranding its flagship P-series smartphones, marking the Huawei P60 devices as the final installment in the P-series lineup. Despite this change, the numbering tradition persists, leading to the unveiling of Huawei’s latest flagship range for 2024—the Huawei Pura 70 series. This lineup comprises three models: the Huawei Pura 70, Huawei Pura 70 Pro, and the top-tier Huawei Pura 70 Ultra, each offering distinct features and capabilities.
Huawei emphasizes that the transition to the Pura series maintains its hallmark mobile imaging prowess and sophisticated design aesthetics. Despite the rebranding, the phones’ core functionalities remain unchanged: they continue to operate on Huawei Mobile Services (HMS) and leverage the AppGallery as their primary app store, lacking native support for Google Mobile Services and Google Play Store (though alternatives exist).
The new Huawei Pura 70 series introduces innovative features like Ultra Speed Snapshot, ideal for capturing fast-paced subjects. Additionally, the Pro and Ultra variants boast an Ultra Lighting Macro Telephoto Camera, enabling impressive macro and long-range architectural photography with an f/2.1 periscope telephoto lens. Notably, the Ultra model stands out with its Ultra Lighting Pop-out Camera, featuring a retractable structure housing a 1-inch image sensor.
The Huawei Pura 70 and Pura 70 Pro models are equipped with Super Durable Kunlun Glass, renowned for its enhanced resistance to falls compared to previous iterations. On the other hand, the Pura 70 Ultra variant features Crystal Armor Kunlun Glass, which not only offers robust fall resistance like its counterparts but also provides additional scratch resistance for added durability.
You can find detailed specifications for the Huawei Pura 70, Pura 70 Pro, and Pura 70 Ultra on Huawei’s official website. Notably, the Pro and Ultra models share a 6.8-inch LTPO OLED 1-120Hz display, while the standard Pura 70 features a slightly smaller 6.6-inch version. Additionally, the Pura 70 is powered by the Huawei Kirin 9000S1 chipset, whereas the Pro and Ultra variants utilize the Kirin 9010 chipset.
Furthermore, each model varies in battery capacity, with the Pura 70 housing a 4,900mAh battery, the Pro having a 5,050mAh battery, and the Ultra boasting a 5,200mAh battery. All three models are IP68 rated for water and dust resistance and support up to 4G networks. For more detailed information, visit Huawei’s official website.
Singapore pricing and availability
The Huawei Pura 70 series is now available for pre-order from May 2 to May 23, 2024, at select physical Huawei Experience Stores including 313@Somerset and Westgate, as well as Huawei Official Stores on Lazada and Shopee. Each pre-order includes a complimentary Huawei FreeBuds Pro 3 valued at S$301, subject to terms and conditions and while stocks last.
Starting from May 24, 2024, the Huawei Pura 70 series will be available for purchase at additional official retailers such as M1, StarHub, Best Denki, Challenger, Courts, Gain City, MetaPod, and SprintCass.
Huawei Pura 70 series pricing and availability
| Huawei Pura 70 series | RAM + Storage in GB | Price in SGD | Pre-order availability | Colourways |
| Huawei Pura 70 | 12+256GB | S$1,098 | Huawei Experience Stores (313@Somerset and Westgate) | Pink, Black, White |
| Huawei Pura 70 Pro | 12+512GB | S$1,548 | Huawei Experience Stores (313@Somerset and Westgate) | Black, White |
| Huawei Pura 70 Ultra | 12+512GB | S$1,898 | Huawei Experience Stores (313@Somerset and Westgate) | Exquisite Embossed Texture on Vegan Leather in Black, Brown, and Green |
