YOU TIAO MAN, Reinventing Traditional Food One You Tiao at a Time

4.4/10 (Expert Score)
Product is rated as #111 in category Company Story

At the helm of You Tiao Man is founder Audrey Chew Over the last 3 years, she transformed her father’s hawker stall into a multi-chain supplier business. Today, the company is one of the largest suppliers of frozen You Tiao to many hotels and restaurant chains in Singapore.

“Our product may be very traditional, but the approach is not. We took a simple product that’s usually in the background, a product that nobody really understands or care much about – and brought it into the spotlight,” says Audrey Chew

That is why at You Tiao Man, the company has a strong emphasis on innovation and creativity. Energetic and forward thinking, You Tiao Man developed charcoal you tiao and wholegrain you tiao – a first in the world (which earned the Healthier Choice Award from the Health Promotion Board). Their products are all halal certified and they hold the emblem of Tasty Singapore Ambassador.

Our Heritage

The business started out as a humble hawker in the 1940s, and in recent years Audrey has taken over and transformed it to a food manufacturing approach.

Today we are one of the largest wholesalers of You Tiao to hotels, caterers, restaurants, foodcourts and hawkers in Singapore.

At You Tiao Man, heritage and traditions are preserved, along with the classic great taste!


You Tiao Man is the first company to introduce the Charcoal You Tiao in Singapore in 2018. It has proved to be a great success with F&B establishments in Singapore.

Our Wholegrain You Tiao is the first in the world and is proudly developed here in Singapore by You Tiao Man. In collaboration with Health Promotion Board , we developed a You Tiao that contains 50% less calories and is proud to be awarded the Healthier Choice Symbol.

You Tiao Man also constantly creates seasonal fun and tasty variations of tradition classics!

So whether you are a food business or simply a consumer, we have just the right product for you.


You Tiao man products can be easily prepared in your own kitchen within 5-10 minutes.

Air Fry, Toasted, Oven Baked or Deep Fried, enjoy these high quality products in the convenience of your own homes! They are made fresh and delivered frozen!

Brand Identity

The You Tiao Man brand identity embodies our mission and what we stand for:

Food made with Integrity, Service from the Heart, Innovation at the forefront

”知“ : shaped like a running man represents the speed of which we learn, adapt and innovate in the marketplace. The product that we produce is traditional one, but the approach is modern and cutting edge.

”口“ : shaped like a speech bubble. This component is shaped like a speech bubble, because it is through word of mouth and a solid reputation that leads us to our current success.

During COVID-19, many F&B businesses were greatly affected. Fortunately, You Tiao Man was able to pivot quickly and service the online consumer market. Today the company has served over 5,000 satisfied customers over the last 8 months.

Available on their eshop, enjoy You Tiao and other traditional snacks in the convenience of your homes! Order now!

YOU TIAO MAN, Reinventing Traditional Food One You Tiao at a Time
YOU TIAO MAN, Reinventing Traditional Food One You Tiao at a Time

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