In a world where social media and online platforms have become the epicentre of modern marketing, influencer collaborations have emerged as a game-changer. Finding the right influencers to represent your brand and authentically connect with your target audience is a pivotal step towards success. That’s why we’ve curated an exclusive list of the most influential personalities in Singapore, each with the potential to transform your marketing strategy and boost your brand’s reach.
Unleash the Potential of Influencer Marketing
In Singapore, the fusion of diverse cultures and vibrant lifestyles has given rise to many talented individuals who command immense influence in their respective niches. Our list of influencers in Singapore presents various personalities, from fashion gurus and travel enthusiasts to tech-savvy experts, each with a unique ability to captivate and engage their followers.
|Niche||Fashion, Beauty, Travel, Lifestyle|
|Social Media||Instagram: @dreachong|
Andrea Chong, Singapore’s very own local influencer, originally entered the blogger scene in 2013 when she was searching for a different venue to promote one of her YouTube series.
She worked as a model and did graphic design work in her early years while studying English Literature at Nanyang Technological University in Singapore. She is the creator of DC Creative, a digital advertising agency, and the well-known blogger behind dreachong.com, in addition to her passion for fashion, beauty, and travel.
|Niche||Beauty, Fashion, Lifestyle and Fitness|
|Social Media||Instagram: @aureliahathaway|
Aurelia Ng, best known by her stage as Aurelia Hathaway, is a model, actor, and NOC influencer. She is one of the most popular Instagram users in Singapore, as well as a gorgeous and trendy social media influencer. Aside from work, she is frequently seen with her puppy Hailey, which can be seen in many of her Instagram photos. She enjoys traveling and documenting life’s events because she is an outdoor person.
|Niche||Music and Acting|
|Social Media||Instagram: @benjaminkheng|
Benjamin Kheng is a Singaporean musician, actor, and one of The Sam Willows’ members. He has a fantastic body because he was a former national swimmer.
Take Heart, their previous song, had already hit the top of the Singapore iTunes Charts. See him on Instagram, where he posts about the newest music, his jogging and swimming routine, and more.
|Niche||Fashion, Beauty, Acting, Lifestyle|
|Social Media||Instagram: @xplacidacidx|
Fiona Xie is a Singaporean actress, show host, and influencer. She began her professional career at the age of 15, when she appeared in a number of publications and advertisements. In 2001, she received both the Best Newcomer and the Top 10 Most Popular Female Artistes awards in the same year, marking a watershed moment in her acting career. She is now the only Singapore actress to have acted in a Hollywood film, Crazy Rich Asians.
|Niche||Food and Parenting|
|Social Media||Instagram: @catslavery|
Bella Koh, as @catslavery, is married to Terence Yeung, a lecturer whom she met in a school canteen. Her spouse is eleven years her senior, but love has no bounds, and she has always been drawn to older guys.
She is also the originator of Slowhouse, a conscious living destination based on organic and sustainable products.
This well-known key opinion leader enjoys cooking and is often eager and interested about new things.
|Niche||Acting, Beauty, Fashion|
|Social Media||Instagram: @carriewst|
Carrie Wong is a Mediacorp actress and a local influencer with a sizable Instagram following. She just received a diploma in Hospitality and Tourism Management from Nanyang Polytechnics.
|Niche||Beauty, Fashion, Travel|
|Social Media||Instagram: @bellywellyjelly|
Christabel Chua, also known as @BellyWellyJelly on Instagram, is a renowned beauty, lifestyle, and travel blogger. Kai, a novelty internet business, is also owned by her.
|Social Media||Instagram: @danielfooddiary|
Daniel Ang began blogging as part of Singapore Press Holding’s celebrity blogging team in 2008. He launched his website DanielFoodDiary.com after three years of being a foodie.
DanielFoodDiary is now one of Singapore’s most popular food and influencer blogs, with over 2 million monthly page views. Daniel is a lecturer and presenter who specializes in Mass Communications and Social Media outside of gastronomy.
|Social Media||Instagram: @thejasonchee|
Jason Chee is a professional fitness trainer and model from Singapore. He has a physical physique that most guys only dream of but never attain among Singapore’s male social media celebrities.
Manhunt Singapore 2012 and Manhunt International 2012 are two of his most recent awards. Jason also runs the Fit O’Clock YouTube channel, where he posts videos of the proper training and local cuisine.
While you’re exploring the list of influential personalities in Singapore, we recommend checking out our curated list of the city’s best Google Ads Management Agencies. As influencers amplify your brand’s reach, these agencies can significantly enhance your online visibility and drive exceptional results. By exploring this guide, you’ll have a comprehensive approach to your marketing strategies in Singapore, combining the power of influencers with expert Google Ads management for a winning formula.
Frequently Asked Questions
What is an Influencer?
Influencer marketing is the notion of using celebrity endorsements into today’s current web marketing.
Where can I find influencers in Singapore?
How successful is influencer marketing?
You might be interested in