This follows the trend of previously popular portmanteau pastries such as the Cruffin (croissant-muffin), Cronut (croissant-doughnut), Croffle (croissant-waffle), and Croon (circular croissant).
Croissants seem to be the versatile staple of the dessert world, akin to the Uniqlo T-shirt that can be styled in various ways. For instance, there’s the Cruffin, a croissant baked in a muffin mold that gained popularity through the renowned Melbourne bakery, Lune Croissanterie.
Following that, we saw the introduction of the Cronut, a croissant-doughnut hybrid pioneered by celebrity pastry chef Dominique Ansel. Its immense popularity led Ansel to trademark the name immediately.
In 2022, Singaporeans were captivated by Croons, a type of circular croissant resembling a flaky disc. These delectable treats were introduced by New York City’s Lafayette Grand Cafe & Bakery and made available locally by the homegrown bakery Swish Rolls.
But if you’re wondering what other culinary wonders can be crafted with a croissant, look no further than the latest trend: Crookie. This viral sensation is the delightful offspring of a croissant and a chocolate chip cookie. It’s essentially a traditional croissant taken to new heights of indulgence – split in half, stuffed with raw cookie dough, baked, topped with more dough, and baked again to achieve its irresistible Crookie form.
However, don’t mistake the Crookie for the smashed croissant, another emerging micro-trend in the culinary scene. This variation involves pressing laminated dough before baking, resulting in a flat, palmier-like appearance rather than the usual fluffy croissant shape. You can sample this unique twist at cafes like Keong Saik Bakery and La Levain.
VIRAL IN PARIS
The Crookie has quickly gained popularity on TikTok and is said to have originated from a small Parisian bakery named Boulangerie Louvard. The bakery ingeniously merged its two signature bakes into one, resulting in the fabulous creation known as the Crookie.
Renowned Swiss-French chocolatier Amaury Guichon also jumped on the Crookie trend, merging it with the circular croissant craze. It’s like a crossover episode you never knew you needed!
